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Advertisers & Brands

True Omnichannel Performance for Programmatic DOOH

Now you can seamlessly create campaigns, buy, engage, activate, and understand attribution in sync with your other marketing channels to complete your brand’s omnichannel ecosystem.

More importantly, Perpetual is advancing the way you can address OOH audiences. OOH has never offered the personalization or targeting capabilities of mobile or desktop, because it lacks that “known user” of each device for each session. Not anymore.

OOH has never offered the personalization or targeting capabilities of mobile or desktop... Not anymore.

Retail as a
Medium

The Perpetual solution allows advertisers and brands to monetize the multibillion-dollar programmatic ad marketplace and create data rich “retail as a medium” marketing models right on our platform. The result: serve contextually relevant and personalized ads to target consumers utilizing non-personal displays in OOH environments, such as retail, convenience, restaurant, businesses, hotels and casinos.

Perpetual AI driven platform can deliver real-time audience data for each non-personal display into an algorithm resulting in programmatic delivery of targeted premium video at that display for that specific consumer.

The Perpetual technology can also recognize, through privacy-safe anonymized data, loyalty members or previous visitors and address them as an individual. Just imagine that. And, when the audience changes so does the content, any time, each time, all day, every day.

When the audience changes, so does the content, any time, each time, all day, every day.